IFTTT for Digital Marketers – Getting Most out of It

IFTTT for Digital Marketers – Getting Most out of It

Introducing IFTTT
IFTTT is a buzzing cool stuff in the digital marketing industry as it has revolutionized the way the routine SEO work was carried out earlier. Now with this IFTTT you can automate your off page SEO work like image sharing, social bookmarking and content marketing etc.


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IFTTT works as an algorithm which has a specific set of rules but works the way you want it. IFTTT works on the condition you provide and execute something that you want this is why it has name IF THIS then THAT(IFTTT) means if something happens then do something.

Now let’s checkout why it’s important for digital marketers and how they can get the most out of it. Below are the 3 major things you can do with IFTTT

1. Content Syndication
2. Social Media Automation
3. Social Bookmarking Automation

1. Blog Syndication
Every time a content creator thinks about creating an amazing topic that can drive traffic to his website, he puts a lot of efforts in doing that. But creating a post and just keeping it on your blog is not going to deliver your blogging goal. Syndication is the process which refers to republishing the content and distributing on other websites/blogs. This can be done to increase the visibility of the blog and reach the potential visitors/customers who are likely to read your blog or avail your services.

Going through every website is not going to make you smartly work for your website. You need something, Something that can do this job for you. IFTTT does this job for you without any cost.

  • WordPress
  • Blogger
  • Tumblr
  • Medium
  • Wix

2. Social Media Automation
Social media is one of the crucial thing to manage these days and it has become the need for a brand whether it’s an e-commerce business, a lawyer, a locksmith or any other. All these businesses want to target and help their potential visitors to make it easier to reach out to their brands without any difficulties.

In this ever changing world you need to explore the opportunities at the same time of managing the old ones. Here you need to make sure you don’t lose the old platforms while getting engaged in finding the new ones. You need to automate your daily/weekly/monthly posting on your timeline with IFTTT ultimate list of recipes aka Applet for Social Media or you can create your own applet by logging into IFTTT..

Some of the popular Social Media Sites

  • Facebook
  • Twitter
  • LinkedIn
  • Google Plus
  • Instagram

3. Social Bookmarking Automation
Social bookmarking has always been a boon for the content marketer in order to get their content indexed by Search Engines easily. This old tactic not only helps Search Engine but also provide users with a whole new content. Every time a content marketer publishes a blog post to his website or blog then this blog has to be distributed among different bookmarking sites. Digital marketers opens a space for potential visitors or readers of a blog by bookmarking that content on social bookmarking sites like Delicious, Stumbleupon etc.

Here are some of the popular websites for Social Bookmarking

  • Reddit
  • Delicious
  • Stumbleupon
  • Diigo
  • Folkd

Use of IFTTT over last 5 years


IFTTT is a very cool stuff for digital marketers who want to save their time in finding out the new opportunities to reach out to their potential customers. There are a lot of things you can do with IFTTT not only creating a blog syndication network, social media automation or social bookmarking automation. You can even use this in your daily life routine work which can be automated.


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